An information campaign aimed at overcoming social phobias in relation to people with mental disorders for the Belarusian Red Cross Society. Over the course of a month, Belarusians openly talked about their oddities in social networks. The initiative was supported by over 200 Instagram, Vkontakte, and Facebook users with their posts.
Outcome:
● more than 100 media publications: online and offline, TV, radio
● bloggers and opinion leaders joined the project: Olga Barabanshchikova, Zoya Prishivalko, Inga Kipchina, Anotoly Shirvel and others
● more than 200 posts in social networks within the framework of a flash mob